Any successful business owner knows that the key to profitability today is a professional Web site, and that a truly effective Web presence establishes a stellar first impression for their business!

Dan McLean at ITWorldCanada agrees:

“...Web sites are often the first impression your company makes – they're where many people actually discover your business in today's networked world. And Web sites are a primary way to reach out and touch customers within local communities and around the world.”

The site promotion tools available through your Web solution can make it easy for people to find your prospect's business on the Internet, and the ease with which users can add content means site visitors will view Web pages that establish a favorable impression! 

But that's not the only point McLean wants to make. He explains that business owners should consult their site on a regular basis to ensure it's consistently generating effective results for their company.

“A successful commercial Web site, like a finely tuned engine, requires regular and routine maintenance to ensure continued peak performance. And a well-maintained online presence is simply too important to be ignored these days.” 

McLean adds that without viewing fresh content, site visitors will probably move on to the competition!

“Poorly-maintained and obviously ignored sites rarely get more than one passing glance. Sites with rich content and that are interactive, multifunctional, current and continually changing create a lasting impact and repeat visits.”

McLean confirmed this with Steve Grushcow, a Web site service expert. Grushcow advises businesses to examine their site about once a month to decide if it's up-to-date or if it requires modifications. Are there “date-specific” items that need to be removed? Is it time to add or change an image? Got a sparkling testimonial to share with site visitors? Any recent press coverage?These are the elements of a site that consumers are looking for, and the tools included in your Web solution empower businesses to add and change these aspects without waiting on an expensive Webmaster! (And remember, updating this content consistently will draw attention from the search engines! That's something else you can tell prospects to add even more value!)

McLean and Grushcow emphasize the importance of reviewing site statistics “to discover who visits your site, where your visitors are coming from and which search engines are directing traffic to you.” As you know, your solution's site statistics tool allows users to access tons of site data all in one place! Tell your prospects how simple it is to review crucial information that will help them measure the success of their online marketing efforts! 

Grushcow adds that businesses can use their Web presence for more than attracting new customers...they can also serve their current customers better! He suggests creating customized pagesexclusively for current customers or sending e-newsletters to loyal customers! You know your Web solution makes all that possible...and effortless! 

This is fantastic information you can pass along to your prospects and current clients.  Although they're busy entrepreneurs, the solution you offer ensures that they won't sacrifice precious time and energy when it comes to regularly updating and enhancing their interactive, engaging Web presence!

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Did you know…

Summer may just be winding down, but researchers are already collecting data about the upcoming holiday season. IRI Consulting and Innovation recently released its newest holiday survey, and the results aren't surprising...Americans are taking their shopping to the Web this year!

They attribute the rise of shopping online for gifts to factors like convenience, saving time and avoiding crowds! In fact, the survey predicts an 18% increase in online shopping over last year! 

Tell your prospects they can get ready for the booming online shopping season by establishing their Web presence today!

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